"Fur, at Play" - Maison Rivée Winter 2026

Fur has long been treated with reverence: worn carefully, kept for grand occasions, admired from a respectful distance. This season, we invite it to play.

Our new campaign is a study in curiosity. A mink collar turned up just to see how it feels. A sleeve pushed back, a coat thrown over bare shoulders, a stole worn the wrong way round because it simply looked right. Each piece is discovered anew, touched, tried, rearranged, until its softness and depth reveal a lighter side.

These are vintage furs with a past, made decades ago by skilled hands. Here they meet a new wearer who isn’t afraid to have fun with them. The result is luxury that feels personal, sensual and wonderfully unserious.

Because the most beautiful pieces aren’t meant to be kept behind glass. They are meant to be lived in.

Photography: Ines Cela
Model: Sophie Kryschuk | Reload Models
Styling: Edisa Shahini

Discover our picks for the new season!